17th Street
17th Street wanted a design that unites them and brings them together.
I created a brand identity that showcases their bold individuality while highlighting their community.
17th Street : Origin
17th Street is a movie club bringing friends together to watch films with unusual themes and topics they wouldn’t experience on their own.
Instilling community in a living room on 17th Street.
Visual Direction
The founder, Joanna, loves cyberpunk and wanted a style that felt bold and goes against the grain.
Keywords:
vibrant - unconventional - cyberpunk
Color Palette
Inspired by RGB pixels and cyberpunk color schemes.
Fonts
Sarina and Anybody.
