Putting A Face To The Shoe Brand
Due to Allbirds lack of branding on their shoes, no one could ever tell when people are wearing Allbirds.
Hidden in Allbirds’ website and design guidelines was Peter the sheep. Peter the sheep would help the brand gain a stronger visual presence to help future customers recognize the brand.
Role: Art Director
Nick Mau (CW) | Katie Farley + Slade Chiakowsky + Maris Holman (Account) | Kyle Fischer (Media Planner)
Live brief from Allbirds