Witching Hour: Bishop Briggs’ Rebrand

Bishop calls herself a witch and will tap into the witchy aesthetic to show the world that she is healing and evolving, especially after the birth of her first child and the death of her sister.

Merch: Charm bracelet that when tapped with smart devices, each charm can play your favorite designated songs on Spotify with NFC technology.

Spotify Canvases for Witching Hour will summon Bishop through a holographic projection/3D effect.

Social

Bishop will get real witches to cast spells onto special Bewitched playlists via IG Live. Once someone listens to a Bewitched playlist, a witchy emoji will appear next to their Spotify profile name to show the spell is in full effect.