Subaru
Brief
Show Young Adults in the Pacific Northwest that owning a Subaru Crosstrek Hybrid in the summertime brings benefits you can’t get from rideshare services.
Insight
Subaru is the go to car brand from adventure, yet Subaru drivers aren’t known as risk takers.
Idea
Introduce the Subaru Adventure Wheel, an interactive experience for anyone looking to start a new adventure.
Spin The Wheel
The Subaru Adventure Wheel is sold as an in car app available on Subaru Crosstrek Hybrid’s dashboard for adventure seekers to journey wherever. It would connect with a map service to use gps to send you to local parks, state parks and national parks.
Print/OOH
The ads excite viewers by revealing all that could be won with the Subaru Adventure Wheel through national park locations.
Interactive Extension
Official collab with Subaru x National Parks to release the Subaru Park Passport, the unofficial gameboard to collect stamps from any national park location you visit. As a reward you could receive said stamp as a car bumper sticker.
AD: Dae’Onna Kang Clark / CW: Luc Almeda / CD: Josh D. Weiss
Spec Work through Book180